Introduction
This Cookie Policy explains how PT Indotech Digital Group, as the operator of NobiPlay, uses cookies and similar tracking technologies across all of our products, including the nobiplay.id website, mobile application, and Smart TV application.
This policy is an integral part of our Privacy Policy and must be read together with it. By continuing to use the NobiPlay Platform after viewing the cookie consent banner, you agree to the use of cookies as described in this policy.
What Is a Cookie?
A cookie is a small text file placed by a website or application on your device (computer, smartphone, tablet, Smart TV) when you visit or use that service. Cookies allow the Platform to recognize your device, remember your preferences, and provide a more personalized and efficient experience.
In addition to cookies, we also use similar tracking technologies such as:
- Web Beacon / Pixel Tag: A transparent 1×1 pixel image embedded in a web page or email to track interactions.
- Local Storage & Session Storage: Browser-based data storage that is larger than cookies, used to store preferences and session state.
- Device Fingerprinting: A device identification technique based on unique characteristics such as screen resolution, browser type, and installed plugins.
- Mobile SDK: Code libraries within our mobile application that collect usage and analytics data.
Types of Cookies We Use
The cookies we use can be classified based on their duration and origin:
By Duration:
- Session Cookies: Temporary in nature and automatically deleted when you close your browser. Used to maintain login status for the duration of a session.
- Persistent Cookies: Remain stored on your device after the browser is closed, until a specified expiry date or until manually deleted. Used to remember long-term preferences.
By Origin:
- First-Party Cookies: Placed directly by the nobiplay.id domain. We have full control over these cookies.
- Third-Party Cookies: Placed by partner domains or service providers, such as analytics platforms and advertising networks. See Section 8 for details.
Essential Cookies
Essential cookies are required for the basic operation of the NobiPlay Platform. Without these cookies, core features such as login, account security, and streaming cannot function. These cookies cannot be disabled.
| Cookie Name | Purpose | Duration |
|---|---|---|
| nbp_session | Active user session token | Session |
| nbp_auth_token | Encrypted authentication token (JWT) | 7 days |
| nbp_remember_me | The "remember me" cookie for persistent login | 30 days |
| nbp_device_id | Trusted device identification | 1 year |
| nbp_csrf_token | Protection against CSRF attacks | Session |
| Cookie Name | Purpose | Duration |
|---|---|---|
| nbp_security_hash | Security hash for session integrity verification | Session |
| nbp_bot_detect | Detection of bots and automated activity | 1 hour |
| nbp_rate_limit | Request rate limiting to prevent DDoS | 15 minutes |
Functional Cookies
Functional cookies allow the Platform to remember your choices and provide more personalized features. Without these cookies, certain conveniences such as language settings or saved video position will not work, but the Platform can still be used.
| Cookie Name | Purpose | Duration |
|---|---|---|
| nbp_language | Selected interface language | 1 year |
| nbp_theme | Display theme (dark/light) | 1 year |
| nbp_video_quality | Selected default video quality | 90 days |
| nbp_subtitle_pref | Subtitle and audio language preferences | 1 year |
| Cookie Name | Purpose | Duration |
|---|---|---|
| nbp_watch_progress | Last playback position per content item | 30 days |
| nbp_continue_watch | List of "Continue Watching" content | 30 days |
| nbp_recently_viewed | Recently watched content | 14 days |
Analytics Cookies
Analytics cookies collect information about how you use the NobiPlay Platform, such as the most frequently visited pages, the features used, and how you navigate. This data is used in aggregate and anonymized form to improve the overall user experience.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Firebase: analytics session identification | 90 days |
| mp_[hash] | Mixpanel: anonymous user identification | 1 year |
| nbp_ab_test | A/B testing group for new features | 30 days |
| nbp_perf_metrics | Streaming and buffering performance metrics | Session |
Marketing Cookies
Marketing cookies are used to display relevant advertisements based on your interests and browsing behavior, and to measure the effectiveness of NobiPlay advertising campaigns across various platforms. This type of cookie requires your explicit consent.
| Cookie Name | Provider | Duration |
|---|---|---|
| _fbp, _fbc | Meta (Facebook/Instagram) Pixel | 90 days |
| _gcl_au, _gac | Google Ads Conversion Tracking | 90 days |
| _ttp | TikTok Pixel | 1 year |
| nbp_campaign_ref | NobiPlay internal campaign reference | 30 days |
Third-Party Cookies
Some of our partners may place their own cookies on the NobiPlay Platform. Below is a list of third-party partners and the purpose of their cookies:
| Partner | Purpose | Privacy Policy |
|---|---|---|
| Google (Analytics, Ads) | Website usage analytics and ad conversion measurement | policies.google.com |
| Meta (Facebook, Instagram) | Ad retargeting and social media campaign measurement | facebook.com/privacy |
| Firebase (Google) | Mobile app analytics, crash reporting, A/B testing | firebase.google.com |
| Mixpanel | User behavior analytics and conversion funnel | mixpanel.com/privacy |
| TikTok for Business | Ad retargeting on the TikTok platform | tiktok.com/privacy |
| Midtrans (GoTo Financial) | Secure payment processing | midtrans.com/privacy |
| Cloudflare | CDN security, anti-DDoS protection, and performance | cloudflare.com/privacy |
Manage Cookie Preferences
You have full control over the optional cookies we use. You can set your cookie preferences at any time through several methods:
- Preferences Widget in the Sidebar: Use the toggles in the left panel of this page to enable or disable specific cookie categories.
- Privacy Center in the App: Go to Profile → Settings → Privacy & Cookies → Manage Cookie Preferences.
- Browser Settings: See Section 10 for a per-browser guide.
- Third-Party Opt-out: Visit aboutads.info or networkadvertising.org to opt out of behavior-based advertising.
Browser Settings
All modern browsers provide options for managing cookies. Below are direct links to the cookie settings guides for popular browsers:
Your Rights
In connection with the use of cookies and the data collected, you have the following rights under the PDP Law and applicable regulations:
| Right | Detail | How to Use |
|---|---|---|
| Refuse Optional Cookies | Refuse the use of analytics and marketing cookies without losing access to core features | Preferences widget or consent banner |
| Withdraw Consent | Change or withdraw previously given cookie consent at any time | Profile → Settings → Privacy & Cookies |
| Delete Cookie Data | Request deletion of data collected through optional cookies | Email to privasi@nobiplay.id |
| Access to Cookie Data | Find out what data has been collected about you through cookies | Profile → Download My Data |
| Marketing Opt-out | Refuse profiling for targeted advertising and retargeting | Disable Marketing Cookies or contact us |
Cookie Policy Changes
NobiPlay may update this Cookie Policy periodically in line with changes in technology, regulations, or our business practices. Material changes will be communicated through:
- A new cookie banner requesting renewed consent if required.
- A notification on the Platform at least 7 days before the change takes effect.
- An email to your registered address for significant changes.
- An update to the "In effect since" date at the top of this document.
Contact Us
For questions, complaints, or requests related to the use of cookies and the data collected, please contact:
| Channel | Contact |
|---|---|
| Data Protection Officer | dpo@nobiplay.id |
| General Privacy Team | privasi@nobiplay.id |
| Customer Support | Help Center or Contact Page |
| Postal Address | Tim DPO, PT Indotech Digital Group, Gedung Indotech Tower Lt. 18, Jl. Sudirman Kav. 52–53, Jakarta Selatan 12190 |
We respond to cookie-related inquiries within 5 business days.
Privacy Is in Your Hands
Use the cookie preferences widget in the sidebar to set what we may and may not track. Full control is in your hands, at any time.